I don’t know if everyone knows what search optimization is, so I will define it at the beginning of this post so that there is a reference point for the rest of this post. SEO (Search Engine Optimization) is the process of getting unpaid or organic traffic to a website from the search engine results page. Using this method can help make a website appear higher on the search engine. The more traffic to a website, the better the engagement and, therefore, more success for the website or platform.
Measuring a website or a brand’s engagement is more useful than followers and likes because it shows how many people are following a page and interact with posts. This type of insight into a brand or website can help show what kinds of posts are gaining the most engagement, views, or reposts. With this type of knowledge, brands can focus on the types of posts that gain the most interaction and help to grow their following or increase engagement.
The growth of followers can happen naturally as an account gets bigger or companies actively try to gain new followers. The issue with looking to gain followers is it may not happen as organically as it could by increasing engagement and website traffic. When companies or influencers buy ghost followers, it may look good and show that they have gained a large following. However, when there is a significant difference in the ratio from followers to likes or engagement, it becomes apparent that the following has been built may not be legitimate.
Strategies to gain followers and increase engagement can come from the use of keywords and phrases on posts that will help direct internet traffic to the site. Many great marketing strategies can help, such as using social media platforms like Twitter, Instagram, or Tik Tok to pull followers to the site or post. When a company has good marketing strategies, it can find success and growth.
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