Brands and Social Media

The big three social media platforms for young people today are Instagram, Snapchat, and the newcomer; Tik Tok. These are the best platforms to market and reach out to younger audiences, whereas Facebook might be better for an older and more mature audience. These platforms have their pros and cons, making different groups want to work with them or not work with them. 

Instagram is a unique app, as the purpose is to post pictures mostly, but there have also been many updates to the app to keep it fresh and relevant; however, this does not mean it comes without its issues. One notable struggle that Instagram has faced is the number of people posting per day; there are often many posts that people never see. Instagram is one of the best places to create a brand as new followers can easily access it and go through the previous posts and stories to learn about the company or brand. 

Snapchat is another valuable tool for people to learn about people and their brands. It is different from Instagram because posts and stories go away permanently after a specific time. Snapchat does give people and brands the ability to provide a more intimate look into their daily lives and often build relationships with their followers. Snapchat is not as beneficial for a brand, though, as the posts go away and are expensive to advertise.

Tik Tok is the newest in this type of social media group but has found success reasonably early on in its creation. It is a great resource to post videos and create trends that get a lot of interaction from followers. Since this platform is relatively new, there are still reservations around advertisement as they do not have the same experience as other social media platforms do. They could disappear as the public loses interest, so only time can tell.

All of these platforms are great for brands to use to grow their following and build engagement. There are pros and cons to each of these platforms. Some of the pros or cons can make a difference to help a group decide if they should work with them or some other variation.