Press releases have changed substantially throughout the years, most notably with the creation of the internet, which has rewritten the methods and ways that press releases are made and distributed. In the past, press releases went to particular groups, were often given in person, and would go away after about a month. Now they are …
Category Archives: Reading posts
Brands and Social Media
The big three social media platforms for young people today are Instagram, Snapchat, and the newcomer; Tik Tok. These are the best platforms to market and reach out to younger audiences, whereas Facebook might be better for an older and more mature audience. These platforms have their pros and cons, making different groups want to …
Online Privacy
Today we will be talking a bit about what you can and cannot do online and what protections you have. The first amendment does protect online speech, but this is the same as traditional speech; making threats and using speech to incite violence is not permitted. The problem with the internet is that people can …
How Social Media Caters to You
Social Media algorithms help sort the feeds on social media and allow platforms to cater to the posts and feed that a person will see based on what they like. Algorithms are beneficial for Social Media companies to create feeds and show content to people who follow their specific interests.
The Power of Twitter
Twitter is a wonderful way for journalists and public relations professionals to interact with the public directly. It is also beneficial to live-tweet information or events to get the story or information out to the public the fastest. There are many social media platforms that people in these professions should use to grow their following, …
How to: Increase Blog Engagement
I don’t know if everyone knows what search optimization is, so I will define it at the beginning of this post so that there is a reference point for the rest of this post. SEO (Search Engine Optimization) is the process of getting unpaid or organic traffic to a website from the search engine results …
Fake News: What is Fact and what is Fiction
There are many ways to spot fake news on the internet, look for typos, fake news companies, and outright false or outlandish stories. However, it has gotten more challenging to separate fact from fiction. Many fake news websites continue to pop up, with major news stations sometimes putting them on air before realizing that the …
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Are Blogs Still Popular in 2021?
The power of social media and social websites has taken over our daily lives. Not everyone immediately thinks of blogging as a better way of connecting with people, but in many ways, it is. We all visit blogs much more often than we realize; I began to think about how often I use blogs to …
The importance of Crowdsourcing and being Social Media Savvy
It is no secret that the future of Journalism and PR lies in social media. Platforms like Tiktok, Instagram, and Twitter are all heavily used by companies and journalists as ways to gain information and often work with their followers to crowdsource. The use of crowdsourcing has been used for a long time, but since …
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The Future of Social Media and Journalism
It is no secret that social media has become part of our every day and has found itself interwoven with media and news. Many people receive their news from Twitter, Snapchat, or Instagram. People are quicker to spread information and break the news as soon as someone posts about it, meaning people find out the …
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